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Viva Tequila Festival in Atlanta

The Viva Tequila Festival is coming back to Atlanta on Saturday, October 26. The festival will take place under the tents at The Promenade located in Piedmont Park. This exciting one-day event highlights the culture, food, and drink of Mexico in an upscale and enjoyable setting. The festival is dedicated to educating people about the history and artistry of tequila, which has become America's new favorite sipping liquor. The event is being hosted by Juan Bonilla, a famous tequila importer and connoisseur, and Sean O'Keefe, an event producer from Atlanta.

The festival will feature delicious food from Atlanta's best local restaurants. Twenty-five top-rated Atlanta restaurants will be paired with 25 of the world's finest boutique tequilas. Attendees will also get to enjoy live music and other exciting performances, as well as purchase local and imported artisan goods.

Did Someone Say Tequila?

“Our goal is to give guests a completely different understanding of how the spirit works in a gastronomic context. Many people have bad experiences with tequila when they are younger, but we are trying to teach them to give tequila another chance,” says Juan Bonilla. “The greatest reward is how people’s perceptions change once they realize how good quality tequila tastes and how well it pairs with different types of food.”

Atlanta 2nd Annual ¡Viva Tequila Festival!

Viva Tequila Festival Ticket Details

The tasting event begins at 12:00 p.m. and includes unlimited access to small bites and top-shelf tequila pairings until 5 p.m. Offering incredible value, general admission ($75) to the Viva Tequila Festival also includes a DJ, live entertainment from traditional Mexican dancers to Mariachi bands, and vendors showcasing paintings, artifacts, clothing, and jewelry. For attendees who want to continue the fun and experience live music plus even more exceptional tequilas, VIP tickets ($150) include access to the ¡Viva Noche! After Party from 6-9 p.m. In its inaugural event in 2018, the festival hosted 2,000 attendees and expects closer to 5,000 this year.

Atlanta 2nd Annual ¡Viva Tequila Festival!

Viva Tequila Festival Gives Back 

A part of the festival's earnings go towards supporting the Georgia Ovarian Cancer Alliance, a non-profit organization that aims to raise awareness and educate women, their families, and the healthcare community about the risks, symptoms, and treatment of ovarian cancer, leading to early detection. Bonilla is passionate about providing high-quality products that don't increase the risk of diseases, and GOCA's cause holds a special place in his heart.  For more information on Georgia Ovarian Cancer Alliance, please call 404-255-1337 or visit

Participating Restaurants

Casa Cielo
Loca Luna,
Eclipse di Luna,
Cabo's Mexican Grill
Santa Lucia Brazilian Steakhouse
Seven Tequilas Mexican Restaurant
HOLA! Taqueria and Bar
La Parrilla Mexican Restaurant
Zocalo Mexican Kitchen and Cantina

Participating Tequila Brands

Don Nacho
Don Fernando
Mi Tierra
Padre Azul
Don Celso
Siempre tequilas

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Atlanta 2nd Annual ¡Viva Tequila Festival!

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