Music & Sunglasses – A Perfect Pairing
Bose announced its new breakthrough product – Frames. Bose Frames combine the protection and style of premium sunglasses, the functionality and performance of wireless headphones and the world’s first audio augmented reality platform — into one revolutionary wearable.
Frames take micro-acoustics and voice control to an entirely new level, debuting the future of mobile sound in the tiniest, thinnest, most lightweight Bose system ever. With a proprietary open-ear design, Frames can stream music and information, take and make calls, and access virtual assistants — while keeping playlists, entertainment, and conversations private.
Bose Frames Party Super Bowl 53 Weekend
During Super Bowl 53 weekend in Atlanta, Bose hosted a party featuring their new product. Several high-profile NFL players attended the event and showed their love for Bose Frames.
“Bose Frames are both revolutionary and practical,” said Mehul Trivedi, director of Bose Frames. “They look and act like classic sunglasses — until you turn them on. And then you’re connected to your phone, contacts, the web, and all its audible content, just like headphones. There’s nothing else like them — they’re a breakthrough you have to see, wear, and hear to believe.”
Sunglasses and Personal Audio Device All-In-One
Bose Frames are scratch and shatter resistant and lightweight (45 grams). They block up to 99% of UVA/UVB rays and feature uniformly tinted lenses and distinct accents — including gold-plated steel hinges and charging pins.
Bose Frames function like truly wireless headphones — with engineering that crushes the limitations of size-to-performance for personal listening. A minuscule, wafer-thin acoustic package is set seamlessly in each arm’s interior — rather than an earbud, or attached component — to produce discreet, jaw-dropping sound for the user, and no one else. For touch and voice control, an ultra-small microphone and multi-function button are embedded on the right temple for power and pairing, Siri and Google Assistant, calls and commands, or to pause and skip songs. The Bose Connect app provides additional features now, and software updates for new features in the future — like Bose AR.
Bose Frames come in Matte Black and two universal styles — the larger (Alto) and smaller (Rondo).
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music.
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