Château Élan Winery & Resort

Château Élan Winery & Resort is where southern hospitality meets European luxury. The chateau unveiled its plans for an extensive $25 million dollar renovation with completion scheduled for November 2019.

The renovation will be a complete transformation adding a fresh and modernized design that honors the existing estate’s 16th century-style and southern charm. 

The transformation includes the following areas of the property:

• • complete overhaul of 251 guest rooms and 24 suites
  • four new food and beverage outlets
  • winery
  • resort lobby
  • existing pool terrace and immersive spa

Rendering of Atrium

New Ownership – Wheelock Street Capital

The renovation of Château Élan Winery & Resort follows the recent purchase of the property by an affiliate of the Connecticut based real estate investment firm, Wheelock Street Capital, in January 2018. “Since joining the Château Élan family, we have looked forward to this much-anticipated transformation,” said Keith Manning, vice president of asset management, Wheelock Street Capital. “Creating a cohesive, refreshed, and timeless design, was the natural next step to set the tone for our guests and elevate the overall resort experience.”

Rendering of Lobby Coffee Shop

New Design

Conceptualized by the Atlanta-based interior and architectural design firm, BLUR Workshop the team was tasked to lead the multi-million dollar renovation formulating a design concept representative of the resort’s vast southern locale – inspired by the surrounding rolling hills and lush vineyards. Accessorized with local artwork, further defining its sense of place, the new design features a modern palate painted in variations of gray and taupe with pops of chartreuse, turquoise, and gold, warmed by rich wood accents, elegant lighting, white Calcutta marble and industrial touches including tufted leather, wrought iron, and carved limestone

“We were tasked by Wheelock Street Capital to deliver a new and fresh image for Château Élan: one that was distinctly southern and sophisticated, yet welcoming,” said Foreman Rogers, principal, BLUR Workshop. “It was important to us to make the design authentic, using as many local artists and craftsmen as possible.”

Rendering of Louis' House of Bourbon

Introducing a New Generation

“Embarking on a renovation of this magnitude for a resort destination with such a well-respected reputation requires a committed responsibility to honor the property’s legacy, while still delivering upon the modernized expectation to mirror our ever-growing wine, epicurean and experiential programs,” said Ed Walls, general manager, Château Élan Winery & Resort. “Every single detail was hand-selected with great intention and we cannot wait to introduce the new generation to our beloved Chateau Élan.”

Rendering of Lobby

November 2019 Renovation Completion

The new design of Château Élan Winery & Resort sounds amazing and I can't wait to see firsthand what it looks like this November!

About Château Élan Winery & Resort

Donald and Nancy Panoz are the visionaries and founders of Château Élan in Braselton, Ga., USA. The luxurious resort is the first winery of its kind in the region since Prohibition. With numerous expansions over the past 14 years, Château Élan is now an award-winning winery and resort with an inn, conference center, four golf courses, eight restaurants, a European-style health spa, residential community, wine market, equestrian show center and tennis center.

Come on out and experience for yourself the place where European Luxury meets southern hospitality! 

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